ABOUT US

OVERVIEW

ASL is America's premier lighting manufacturer, dedicated exclusively to the production of GREEN lighting. The company's primary focus from initial design to final product is quality.

THE CORPORATION

ASL is a New York based corporation that was established in Brooklyn, New York in 1979. There is one manufacturing plant which supplies the entire United States. The company is a privately held corporation. Yaakov Singer is the founder and president and has actively been involved in its growth from the onset. George Lichtenstein, is Vice President - Director. Jack Gold is the Vice President of Business Development. Additionally there are another 30 highly skilled employees who produce the best energy efficient lighting products in the industry.

THE HISTORY

In 1979 the president of the company was looking to invest in a part-time venture. At a trade show he discovered a small thermistor disk the size of a quarter that when placed between an incandescent light bulb and socket, would have the ability to increase the bulb's life four times. This thermistor type device was developed by Nasa in the course of space exploration. It was designed to protect the Saturn booster rocket from current surges. This same technology protects the delicate filament inside an incandescent bulb from the sudden hot current surge it receives when the light is turned on. Seeing the great opportunity of extending the life of the incandescent bulb, and being able to reduce the labor costs associated with frequent light bulb changes, the president made a small investment and purchased a franchise. Thousands were sold throughout the country. Today that technology is basically outdated but was the product upon which ASL was built and founded. In the course of marketing this product, many customers requested other technologies that could reduce the electrical consumption associated with lighting. Research alerted the president to new emerging energy efficient lighting technologies in Europe. With these new products, a total lighting package was soon developed and marketed to large electrical consumers on a direct basis. Entire retrofit projects were designed, for which financing was arranged and savings shared between the customer and company. In time, as demand increased and confidence was gained in the technology's ability to reduce electric bills, the company shifted gears to manufacturing and creating innovative designs utilizing compact fluorescent technology. In short, a company that started its business out of a small closet in its living room, today operates 2 shifts out of its modern 37,000 sq. foot facility.

THE PRODUCT OFFERING

Currently ASL manufactures the largest selection of decorative, utility, vanity, security, post lights, lanterns, sconces, pendants, and emergency energy efficient lighting. Thousands of styles with numerous lamp, ballast, finish, and accessory options in over 30 categories. This extensive product offering reflects ASL's commitment to designing and manufacturing the broadest range of energy conservation and eco-friendly lighting products.

PROJECT PROFILES

ASL lighting fixtures are presently being used in universities, hospitals, hotels, assisted living centers, military installations, government buildings, commercial, industrial and institutional facilities of every type, as well as private homes throughout the world.

SALES SUPPORT MATERIAL

New for 2008-2009 ASL has just released its brand new 80 page full color catalog and an accompanying 16500 Guide Specification. Additionally, ASL has released a fully interactive CD containing the catalog and guide specification.

MARKETING SUPPORT

ASL enjoys a nationwide system of distribution which is supported by an experienced network of quality sales organizations. They provide expert assistance and guidance to architects, engineers, and our ever growing list of valued customers. These sales representatives are experts on the ASL line and can provide invaluable assistance in choosing, customizing, specifying and ordering ASL fixtures.

TECHNICAL SUPPORT

A knowledgeable engineering and tech team exists to address application and design questions and how to avoid potential problems in the field.

ENGINEERING

In house custom design and fabrication of templates and tooling. Creative and innovative fixture styles are designed by the ASL engineering team.

MANUFACTURING CAPABILITIES

In house stamping, shearing, rolling, bending, forming, notching, perforating, grinding, welding, potting, riveting. The complete fixture is fabricated and assembled from start to finish on any one of 7 assembly lines in our own plant under full ASL control.

SERVICE

ASL is committed to service. Our turnaround time on orders is one of the fastest in the industry. In most cases standard orders are shipped within a few days.

QUALITY CONTROL

Quality is systematic. Inspection of parts before fabrication, supervision during production, and quality testing after assembly before packaging.

INSPECTION AND CERTIFICATION

ASL fixtures comply with the (NEC) National Electric Code developed by the (NFPA) National Fire Protection Association. They are tested, approved and carry the (UL) Underwriters Laboratory label for installation in either dry,damp, or wet locations.

CODES & TESTING

Performance tests are conducted on all ASL fixtures according to accepted national standards under controlled laboratory conditions to insure trouble free operation.

BALLAST TYPES

ASL is proud to introduce the new GU-24 technology in its newly released fixture line. Additionally, ASL manufactures fixtures electronic or dimmable electronic ballasts. They are available in normal or high power factor, in all voltages and in 50 or 60 Hz.

SPECIAL OPTIONS

Various ballast types, custom finishes, lenses, trims, controls and accessories are available in most fixture types. Using the large variety of options ASL offers, over one million model numbers can be created from the 500 standard fixture styles presently available.

ENVIORNMENTAL PRESERVATION

All paper and cardboard is recycled in house and used for packaging. All aluminum, steel, and copper is reprocessed for future use.

FREIGHT CARRIERS

ASL product is primarily transported to its customers via UPS, Fed Ex, and major trucking companies. Our secure indoor 2 trailer loading dock protects the product till it is safely loaded for transportation.

DISTRIBUTION CHANNELS

Electrical supply houses, lighting wholesalers, lighting showrooms, home centers, energy service companies, retailers.

WARRANTY

ASL offers a 3 year quality assurance warranty on all its fixtures. To date it continues to be one of the best in the industry.

SUBSTITUTIONS OR EQUALS

Substitutions of other products or brands are not recommended as quality, parts ,reliability, fixture life, and warranty may be compromised.

PROFESSIONAL AFFILIATIONS

United States Chamber of Commerce, U.S. Environmental Protection Agency (EPA) - Energy Star® Partner, (IES) Illuminating Engineering Society.