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About ASL

OVERVIEW

ASL is America’s premier lighting manufacturer, dedicated exclusively to the production of GREEN lighting. The company’s primary focus from initial design to final product is quality. Best of all, many of our fixtures are many times assembled right here in the USA by American craftsmen insuring timely deliveries.

CORPORATION

ASL is a New York based corporation established in Brooklyn, New York in 1979. One manufacturing plant supplies the entire United States. The company is a privately held corporation. Yaakov Singer is the founder and president and continues to be actively involved in the company’s growth. Additionally there are another 25 highly skilled employees who design and produce some of the best energy efficient lighting in the industry.

HISTORY

In 1979 the president of the company was looking to invest in a part-time venture. At a trade show he discovered a small thermistor disk the size of a quarter that when placed between an incandescent light bulb and socket, would increase the bulb’s life four times. This thermistor type device was developed by Nasa in the course of space exploration. It was designed to protect the Saturn booster rocket from current surges. This same technology protects the delicate filament inside an incandescent bulb from the sudden hot current surge it receives when the light is turned on that causes it to burn out. Seeing the great opportunity of extending the life of the incandescent bulb, and being able to reduce the labor costs associated with frequent light bulb changes, the president made a small investment and purchased a franchise. Tens of thousands of Bulb Misers were sold throughout the country. Today that scientific technology is basically outdated; it was however the product upon which ASL was built and founded. In the course of marketing the Bulb Miser, many customers requested that other technologies be made available that could reduce the electrical consumption associated with lighting. Extensive research alerted the president to new emerging energy efficient lighting technologies in Europe. By acquiring these new technologies, a total lighting package was soon developed and marketed to large electrical consumers on a direct basis. Entire retrofit projects were designed, for which financing was arranged and savings shared between the customer and company. In time, as demand increased and confidence was gained in the new technology’s ability to reduce electric consumption, the company shifted gears to manufacturing and creating innovative designs utilizing compact fluorescent technology. In short, a company that started its business from a small living room closet today operates 2 shifts out of its 32,000 sq. foot facility. The American dream is alive today.

THE PRODUCT OFFERING

Currently ASL manufactures one of the largest selections of Green indoor and outdoor lighting including decorative, utility, vanity, sconces, pendants, security, lanterns, brackets, bulkheads, wall packs, floods,cutoffs, emergency and exit signs. Hundreds of styles with numerous lamp, ballast, finish,lens and accessory options are available. This extensive product offering reflects ASL’s commitment to designing and manufacturing the broadest range of Green Eco Friendly lighting utilizing CFL, GU24, LED, fluorescent and HID light sources.

NEW TECHNOLOGIES

LED,GU24 and induction light sources are a great choice for maximizing energy savings and reducing labor costs. They are available upon request.

PROJECT PROFILES

ASL lighting fixtures are presently being used in universities, hospitals, hotels, assisted living centers, military installations, government buildings, commercial, industrial and institutional facilities throughout the world.

SALES SUPPORT

New 80 page full color catalog available upon request. AIA guide specifications, individual spec sheets for each fixture style and various offerings may be downloaded from our state of the art website.

MARKETING SUPPORT

ASL enjoys a nationwide system of distribution which is supported by an experienced network of quality sales organizations. They provide expert assistance and guidance to architects, engineers, and our ever growing list of valued customers. These sales representatives are experts on the ASL line and can provide valuable assistance in customizing, specifying and ordering ASL Green lighting fixtures.

TECHNICAL SUPPORT

A knowledgeable engineering and tech team exists to address application and design questions and how to avoid potential problems in the field.

ENGINEERING

In house custom CAD design and fabrication. Creative and innovative fixture styles are designed regularly by the ASL engineering team Value engineer your over budget projectsl

MANUFACTURING CAPABILITIES

In house stamping, shearing, rolling, bending, forming, notching, perforating, grinding, welding, potting, riveting. The complete fixture is assembled right here in the USA on one of our 7 assembly lines under full ASL control.

SERVICE

ASL is committed to service. Our turnaround time on orders is one of the fastest in the industry. In most cases standard orders are shipped within a few days. Try us, guaranteed you will be satisfied.

QUALITY CONTROL

Quality is systematic. Inspection of parts before fabrication, supervision during production, and quality testing after assembly before packaging.

INSPECTION AND CERTIFICATION

ASL fixtures comply with the (NEC) National Electric Code developed by the (NFPA) National Fire Protection Association. They are tested, approved and carry the (UL) Underwriters Laboratory label for installation in either dry,damp, or wet locations.

CODES & TESTING

Performance tests are conducted on all ASL fixtures according to accepted national standards under controlled laboratory conditions to insure trouble free operation.

BALLAST TYPES

ASL manufactures fixtures utilizing electronic and HID ballasts in normal or high power factor and in all wattages and voltages.

SPECIAL OPTIONS

Various ballast types, custom finishes, lenses, trims, and accessories are available in most fixture types. Using the large variety of options ASL offers, over one million model numbers can be created from the 500 standard fixture styles presently available.

CONTROLS

Daylight sensing and motion controls are available in most fixtures.

ENVIRONMENTAL PRESERVATION

All paper and cardboard is recycled in house and used for packaging. All aluminum, steel, and copper is recycled for future use. Preserving and protecting our planet is an ASL commitment.

FREIGHT CARRIERS

All ASL fixtures are transported via UPS, Fed Ex, and major freight carriers. Our secure indoor loading docks protect your product till it is safely loaded for transportation to its final destination.

DISTRIBUTION CHANNELS

E- commerce, mail order catalogs, electrical supply houses, lighting wholesalers, lighting showrooms, home centers, energy service companies, retailers.

WARRANTY

ASL offers a 3 year quality assurance warranty on all its fixtures. To date it continues to be one of the best in the industry.

SUBSTITUTIONS OR EQUALS

Substitutions of other products or brands are not recommended as quality, parts ,reliability, fixture life, and warranty may be compromised.

PROFESSIONAL AFFILIATIONS

United States Chamber of Commerce, U.S. Environmental Protection Agency (EPA) – Energy Star® Partner, (IES) Illuminating Engineering Society

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